Posts Tagged ‘Usability’

Shopping Carts: 5 Usability Problems

Saturday, December 5th, 2009

The process to complete a transaction online is perhaps the most important for the success of a shopping cart. If the purchase process, causing frustration, confusion and uncertainty, the user will probably leave in the shopping cart, never to return. The user-friendliness of the shopping trolley refers to the efficiency with which a user their goals can be achieved on a website. Many of the larger online shopping carts, such as reproduction. com and Amazon. com, constantly striving to their buying process as smooth and effortless as possible. Knowing you can buy a book or a movie in just 3 or 4 clicks asks you to return to the same, reliable website. After numerous articles and white papers dedicated to best practice and usability cart read, and I under-five potential design problems in the cart, I am sure that many users are marked encountered. 1. Carts that a user will ask, before you know to register, if the product is available or not. It could be quite irritating for a user if they spent 10 minutes in their credit card details, address, phone number, etc. etc. only to find during the checkout process is that the product they want to buy are not currently available . Many shopping carts you can present users with livestock availability before the user place his product in the shopping cart. 2. Proposals for the user to buy similar products before you put the key product in the basket. It is often helpful if a site recommends additional products that you want or need to, after having your most important product to your shopping cart. But I think you will agree that it be a little confusing if these additional products were yet to add the main product could be offered to your shopping cart? Press “Add to Cart” and suddenly you’re offered a battery or deposits or travel cases. Many users would feel confused, wondering whether their product had been added or not, or they would have pressed the wrong button. Best practice guidelines would indicate that you offer your user the additional products after the user has finished shopping, and they are in the checkout process. 3. Carts that a user register to ask, before they even have a product to the shopping cart. Ask for personal information of a user before they even have an item in their cart is not a good move. Customers can register some great benefits that you get as a dealer, including the recovery of abandoned shopping carts, customer loyalty and e-mail. However, many users can be browsing a number of websites, add products to a number of shopping trolleys for the primary purpose of comparing prices and features. If a user giving up the personal data before the cart, covered a large percentage will register on the site. 4. The request to delete a user, and the same product in the shopping cart, just so they can change their color, size or modification. Edit a shopping cart should be as simple as possible and not allow the user to delete something from the shopping cart. If a product in different colors and sizes, you can not delete them, put them out of their shopping when they want it, in another variant. Users should be able to choose their shopping cart, the various options. 5. Websites that do not clearly show the user the contents of the baskets. Have you ever been added on a website and the same product in the shopping cart 3 or 4 times because you are not sure if it worked the first time? Many users who can not see the contents of the basket in the same browser as they are on the shopping cart can often feel confused about whether their product was successfully added. As a retailer, it is understandable that you do not want your users from the side of the purchase on each time they add something to take her shopping. Best practice guidelines will therefore show, displaying the contents of the user with a shopping cart in the same browser window in the right corner for example. In conclusion, the design of the entire shopping experience is of paramount importance. These 5 possible design problems highlighted are found five of the many common problems in the shopping cart. Which is most likely that you give up your shopping cart? Tell us about additional usability problems encountered you! From the above, do you think it’s annoying and most likely to shopping task cause?